10 Marketing Strategies for Sports Betting Sites

So you’ve got a new sports betting site and you were hoping to contend with the established sports book sites, how will you go about letting the planet know the site exists?

In the old days new sports gambling sites would merely start aggressive Pay Per Click campaigns. With today’s Internet the search engines no longer allow gambling sites to advertise and that includes a ban on internet search engine PPC. Removing this kind of advertising forced the web gambling providers to come up with different ways of increasing their popularity.

There are a number of strategies you can test so as to attract potential members to your sports betting sites.
Optimize your site for higher ranking in the organic searches. This is the tough one seeing as the competition is very steep. Don’t use questionable tactics, just be honest with your SEO and optimize the pages for the content that’s actually on each page.

Generate topical content well in advance of the sporting event that you want to promote. Generally speaking, search engines can take 3 to 12 weeks to get new pages so unless you are really up on getting the pages indexed quicker, give new pages the required time to be discovered by the search engines.
Allow other sites to utilize your topical content in exchange for a text link back again to your site. Doing this enables you to gain extremely valuable a proven way text links that will assist to increase your link popularity. Just make sure you choose the text for that link carefully and the website posting your article maintains credit to you as the writer.

Post articles from other sites. Be certain that the article you post on your own site is filled with keyword rich text and optimize the 토토사이트 page which has that article for the contents of that article. When done properly this can greatly improve your chances of being found in search engines for that articles topic.

Add a Forum to your internet site and create categories that promote the events your site specializes in. For example, if your site is based out of Europe you should make a couple of categories based on Soccer such as for example Soccer Injuries, Soccer Trades & Rumors etc. Doing this will create keyword rich, topical pages that eventually will be indexed by the search engines. The more active you’re Forum, the greater the chance of fabricating countless pages that the various search engines will love.

Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is put into the bottom of your post. In your signature you have an opportunity to place some text that could be used to promote your site. Also, some forums will help you to place text links within the signature. Be respectful and don’t stuff the signature with too many text links.

Add your site to as much directories as you can. Some directories can take quite a long time for inclusion, the DMOZ for instance, so you should connect with them as quickly as it is possible to after launching your new sports betting site.

Reciprocating links can be helpful so long as you carefully look for potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spending some time on. A good rule of thumb is this – if you would bookmark the website others would probably bookmark it as well and therefore, the site will be a good site to trade links with.

Offer affiliate programs to other webmasters. In the event that you offer affiliate programs make certain you actually pay your affiliates in a timely manner. You would be surprised at how many sites actually don’t treat their affiliates very well. Treat the affiliates just like the limited partners that they are and that level of respect will more than likely bring about your banners and text links gaining better placement on the affiliate’s websites.

Purchase banner space on sports related websites. This is often a expensive proposition so you really need to take care in selecting the websites you would like to buy banner space on. Don’t base your decision on Alexa ratings alone as these can easily be skewed. Also be skeptical of sites stating Hits and Impressions as their verification on traffic. The best stat to base you get on is monthly unique visitors and don’t take their word for this, use an independent third party tracker for unbiased results.